is the one that takes a second—or three—to understand.
And that little delay is part of the fun.
The Best Plates Make You Look Twice
There’s a reason the phrase “look twice” works so well with these viral license-plate discoveries.
The first glance establishes what you think you’re seeing.
The second glance reveals what is actually happening.
That’s the sweet spot.
If the joke is immediately obvious, it may be amusing.
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If it’s completely impossible to understand, it isn’t much fun.
