in just the right way.
The result can turn an otherwise forgettable object into something people remember.
And that’s clever design at its simplest.
Could You Come Up With One?
This is where things get dangerous—in the best possible way!!
Once you start thinking about license plates as tiny word puzzles, you may find yourself trying to create one.
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license-plate
license plate
The challenge is finding a combination that’s:
Short enough to fit the rules
Easy enough to recognize
Clever without being confusing
Personal without
